CNBC has the story.
It may come as a surprise that Monster Beverage Corporation, which sells Monster Energy drink, is the best-performing USA stock in 30 years, even over tech giants such as Google, Apple, Nvidia and Microsoft. The company has been run by South African billionaires Hilton Schlosberg and Rodney Sacks since they acquired Hansen Natural in 1990. Monster, followed by main competitor Red Bull, is the leader in the $21 billion energy drink industry. Watch the video above to learn how an unassuming company came to have such wild success by focusing on marketing to audiences of sports such as UFC, MotoGP, Formula 1 and Nascar.
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